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1967

cultural discrimination

Operation Breadbasket Campaign

Chicago, Illinois, IL · On map

Operation Breadbasket Campaign
Operation Breadbasket Campaign

Jesse Jackson led Operation Breadbasket under the banner of requiring grocery store chains to buy and display products from Black-owned small businesses. This campaign was part of the broader Black Power movement's push for economic justice and community control beyond legal equality[9]. It targeted systemic economic discrimination in Chicago's retail sector[9].

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